“You can’t connect the dots looking forward; you can only connect them looking backwards.”
I’m Curtis Christopherson, a high-energy health and wellness maven.
I have over 20 years of qualified experience in the health and fitness industry.
I am the Founder & CEO of WRKOUT, a user-friendly digital platform that allows wellness professionals to efficiently prescribe personalized protocols and products to drive meaningful results. 📱
I also own Innovative Fitness, North America's largest network of premium personal training studios, with premium locations that span from across Canada. 🏋️
Based out of Vancouver, Canada, I lead over 1,000 virtual and in-person trainers and was recognized as “Canada’s Top Trainer” in 2020 by Impact Magazine. I’m honored to have been featured in notable publications such as Forbes, The Globe and Mail, and SGB Magazine – and I was also a former Ernst and Young Canadian Entrepreneur of the Year finalist! 🇨🇦🎙️
I hope to leave an indelible mark on the health and fitness industry, and am committed to supporting others on their own journey. 🤝
Join me to elevate your game. 📈
Can’t wait,
Curtis
WORD ON THE STREET…
“Curtis' passion, experience, and expertise are what make him stand out from the pack. He's been there, done that, and has the scars to prove it. Anybody who has the chance to learn from him should consider themselves lucky.” — Jonathan Goodman, Author: Ignite the Fire.
“There are a lot of people in the wellness space with experience. There are a lot of kind and insightful people in the wellness space. But there aren't many who have BOTH experience alongside kindness. Curtis has a proven track record of success in the space and is a super-connector -- always finding ways to connect people and passions with heart and passion. If you want to scale but want to do it profitably and PURPOSEFUL, then there is no one better than Curtis.” — Danielle Natoni, Health and Wellness Influencer.
“Curtis is a rare triple threat leader in the health & wellness world. He’s transformed the bodies of thousands of clients. He’s built the largest high-end personal training company. And he models a healthy life by challenging himself with the world’s toughest athletic challenges. I open this email every week because it makes me better.” — Todd Herman, Author, The Alter Ego Effect. Award-Winning Performance Coach.
LEARN WITH ME
Introducing my newsletter…
HEALTHY AMBITIONS
The No-BS Guide to Growing Your Wellness Business
This industry has given me so much. I’m so grateful for my own successes and for the many who have supported me along my own journey. And I want to pay it forward and lay the foundation for others to achieve as much success as I have.
These days it might feel like you need to have 2M followers on social media to scale and grow a wellness business but that’s wrong. 🙅
Influencers are parroting unrealistic standards for clients and for you.
Here’s what I know: You do not need great genetics, a social media following or brand sponsors to build a great business.
Instead, you need:
💯 To put in the time and DO THE WORK.
🚀 Confidence to elevate your game.
📚 Desire to gain knowledge.
I don’t want to BS you. Scaling can suck. That’s right, you heard me. Scaling. Can. Suck.
Anyone who paints a picture of only glam and gloss is lying to you.
That’s why I’m starting this newsletter. I’ve done it. I’ve been in this business for over 20 years.
HEALTHY AMBITIONS is a way for me to help you…
💫 Carve out a specialized spot in the wellness industry
📈 Multiply your wellness venture without diluting your brand
💸 Drive revenue and scale successfully while maintaining quality
🎉 Build a business not dependent on YOU
Are YOU ready to scale a business beyond yourself? I hope you will join me!